More than clothing its a lifestyle
Our sweatsuits, hoodies, etc. do more than make you look good. It reminds you that you're lavish even when you're down.
Lavish started out small and had a few setbacks, now we're back and better than ever. Lavish clothing is here for when you're going through the motions. You want to be comfortable, while looking lavish at the same time ;). Like I said it reminds you you're lavish even when you're down.